The Power of Giving

  • Start: December 3, 2019 12:00 am
  • End: December 3, 2019 12:00 am

Use Your Superpowers and Be a Hero on Giving Tuesday

Learn how your #GivingTuesday gift will impact early childhood development in our communities for generations. 

Knowledge is power. But not every family has the resources to give their children a strong start in education or provide the tools they need to be successful in high school.

United Way helps improve access to education—one of the critical cornerstones of successful communities. And this year you can help power education by participating in GivingTuesday.

GivingTuesday is a global movement that harnesses the generosity of millions of people around the world to support the causes they believe in and the communities in which they live. On this day, every single act of volunteerism or donation to United Way is amplified by the sheer number of people joining in.

Established in 2012, in the U.S. as a celebratory kickoff to the holiday giving season, GivingTuesday happens on the first Tuesday after Thanksgiving (in the U.S.) and has become a powerful philanthropic event. Last year, more than 3.6 million people from 150 countries joined together to raise $400 million on this day of giving. And United Way stands ready to keep the momentum going this year to power education in our community and around the world.

Over a third of the children living in our communities live in poverty. Children who grow up in poverty face disadvantages that hamper healthy development. Studies show that the achievement gap begins as early as 18 months of age, and a staggering 65% of Maine Students not proficient in reading by third grade.

But there’s more work to be done. Today, the youth of the world need knowledge, skills and credentials to secure jobs that can sustain families. And success in the future will take innovation—innovation that will be driven by the youth who are empowered through education. United Way of Mid-Maine’s Rising Leaders has teamed up with Friends of Green Street Park and The South End Neighborhood Association to directly impact early childhood development by installing Born Learning Trails. The Trail is a series of 10 interactive signs that offer fun, active learning activities for young children and their families. It helps parents, caregivers and communities create quality engagement opportunities when out on a stroll or visiting a local park.

This year, GivingTuesday will be on December 3, and you can join the world in helping improve education in Mid-Maine for generations with our Born Learning Trail initiative. If you’ve never been a part of GivingTuesday, let this be your year to power education and fuel successful communities.

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